Multichannel Acquisition System
How it works

1. Intelligent Lead Identification
‍‍We interrogate the web to uncover high-quality, high-relevance prospects, using our intelligence data engine, then refine them further using clever analysis. This allows us to isolate the exact decision-makers who fit your ideal client profile

2. Website as the Conversion Hub
‍Your website becomes the strongest asset in the system. Every channel directs prospects toward it, where the messaging, structure, and strategy work together to build trust and create clarity.
This is where potential clients fully understand your value and why speaking with you is the logical next step. The website operates as the heart of the acquisition engine, converting interest into meaningful conversations

3. Brand Familiarity Through Social Posting
We build familiarity and recognition by consistently posting across your social channels. Not shouting, not selling, simply showing expertise, relevance, and presence.
Over time, prospects begin to recognise your brand, understand your space, and feel confident that you’re an established authority.
This familiarity dramatically increases engagement across every other channel

We now start to use the many high-quality prospects we achieved earlier, for all the following steps
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4. Subtle B2B Marketing Emails
‍We send strategic, low-friction B2B marketing emails, designed to reinforce your brand without pressure.
These are not sales emails, they exist to maintain visibility, demonstrate value, and keep your name in front of the right people. Subtle, intelligent, and consistent communication warms the market and increases the likelihood of future conversations

5. Subtle B2B Cold Emails
‍When the ground is warmed, we start sending targeted B2B cold emails. These are crafted with a subtle, respectful approach that generates awareness and opens doors to genuine dialogue.
No hard selling, no templates, no aggressive tactics, simply a professional introduction that gives decision-makers a reason to respond and explore a conversation

6. Direct Messaging With Decision-Makers
‍We reach out directly to potential clients on business networks such as LinkedIn. This human layer strengthens recognition, adds a personal touch, and creates conversations that wouldn’t have happened through email alone.
Direct messaging lets us approach prospects naturally and politely, often at exactly the right moment in their decision-making cycle

7. Creative and Inventive Approaches
‍While your social media, website, and marketing emails build awareness and trust, we continually experiment with new ways of approaching your market.
This might include subtle presence in your prospects’ personal social spaces, not selling, but appearing in ways that feel familiar, such as sharing industry updates, relevant insights, or content that naturally aligns with their interests (even something as simple as golf news).
These light-touch interactions deepen recognition and keep your brand top-of-mind without ever feeling intrusive

The No-brainer Conclusion
This system covers every base, pulls client traffic from all directions, and continually expands across new channels, giving you a multi-layered acquisition engine that becomes stronger every month and continually builds the awareness of your brand.
We achieve exceptionally high open rates on cold email and strong click-through performance from our marketing emails to the website, at rates far above industry benchmarks

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At In Front Intelligence Ltd, our team brings decades of combined expertise across social media, online strategy, and IT architecture. Led by the Director, who has delivered solutions for global companies, we apply the same depth of insight to every client we support